How Marketers Should Engage with Fans on Facebook Timeline

On Facebook, Timeline for Brands has been here for a while, how much you have explored it? In the past, fan page engagement was all about conversions with fans, but with the new Timeline feature, along with some discontinued old features, Marketers should now take the proactive role to evolve their engagement strategy from now on. And here're the three major areas that matter most of Marketers or Community Manager.

1. Cover Picture Matters

I know, i know, this seems too obvious. Yes Cover Picture definitely the most fancy and eye-catching feature for your brand to demonstrate the character, but what make this beauty even more important is the discard of Default Landing Page. Simply speaking, your Cover Picture will always be the first impression that your fans have. Marketers who traditionally use landing page for fans acquisition would need to rethink their strategy for better engagement.

[How-to] Benchmarking Competitors on Facebook Timeline

Competitive Analysis is always a big topic in market research, particularly on Facebook landscape, companies like SocialBaker has been trying to provide analytical insights by clawing and massaging fanpage data automatically, such that they could help you to close the gap between your own Facebook Insights data and your competitors'. The problem is, they're usually not free. :(

True that all these solutions are affordable, but not every marketer may have the budget (or just ask for it) for similar service. Luckily with the new Timeline for Brand feature from Facebook, finally we could spy our competitors much easier.... Facebook has made some of those data opened to us!

Let's start Spying....