Pinterest Analytics - From Strategic Planning to Tactical Measurement Part III

(Welcome to the last part of the series of "Pinterest Analytics - From Strategic Planning to Tactical Measurement" ! What? you haven't read the previous ones? Why standing here? Go read it now!! XD)


The Last Stop of the Journey

Pinterest Analytics - From Strategic Planning to Tactical Measurement Part II

(this is the second part of the series "Pinterest Analytics - From Strategic Planning to Tactical Measurement". If you haven't read the previous one, I strongly recommend you to go through it first... and no worry, I will wait you here. :) )

The Gateway

The first step of the cycle always happens on the platform

Pinterest Analytics - From Strategic Planning to Tactical Measurement Part I

Pinterest is now the star in the tech area, and some startups have already began to explore its potential in analytic field, such as Pinreach and the two-weeks-old Pintics, while the former one aims to recreate a Klout score for Pinterest, and the latter one (hopefully) focuses more in a Facebook Insights style. Regardless their approaches, have or don't have a tool for analytics is just a matter of how to gather the data, particularly the right one. Still, it's never a good idea to engage a platform without a proper measurement plan for business objectives, and of course not to mention the strategy that supports the plan - One could easily name a dozen of KPIs to measure anything, but the importance is the why and how behind. Hence, let's talk about how I would strategize for Pinterest Analytics in this post. :)

[Warning: long post ahead. this is a three-part series so better read this post only when you're in the mood of learning stuff. :)]

The Backbone Strategy

Let's start from something traditional but useful: a simplified sales cycle for online channel.

Old-school but effective. :)

[How-to] Benchmarking Competitors on Facebook Timeline

Competitive Analysis is always a big topic in market research, particularly on Facebook landscape, companies like SocialBaker has been trying to provide analytical insights by clawing and massaging fanpage data automatically, such that they could help you to close the gap between your own Facebook Insights data and your competitors'. The problem is, they're usually not free. :(

True that all these solutions are affordable, but not every marketer may have the budget (or just ask for it) for similar service. Luckily with the new Timeline for Brand feature from Facebook, finally we could spy our competitors much easier.... Facebook has made some of those data opened to us!

Let's start Spying....